by Don » Wed Apr 06, 2011 7:44 am
The ads I have heard in LA. play snippets from all three band's hits (DSB, Don't Tell Me You Love Me, Hot Blooded, etc.). It's being advertised as more of classic rock get together. Really, the same type of promotion that is going on in the UK also. It's basically being marketed (on the radio at least) as a greatest hits tour trying to get the fans to buy into seeing three classic rock groups and hearing a ton of hits from the 80s, all in one show.
The headliner usually is the one who handles the promotional fees, as the other two bands are just guests, helping to make sure the venue gets filled.
I know Foreigner will be taking advantage of their slot, releasing a "new 3-disc package prior to the tour that will include new digital studio recordings of the greatest hits, featuring the current line-up of the band, some new songs, a live CD and a live concert DVD that will also be broadcast on PBS this summer."
Perhaps they have different ads for different areas? I heard a bunch of ads for the Irvine show a few weeks ago but now it's quieted down a bit. Maybe it will pick up again when it gets closer to the summer.
Last edited by
Don on Wed Apr 06, 2011 7:56 am, edited 1 time in total.