Monker wrote:I'm not going to reply to all of this...
First of all, I have consistently said, "like a Walmart deal..." and "or a label like Sony". I know they are not the same thing, or do the same thing.
I don't think you do. You keep citing the exorbitant expense of the Walmart-released Eclipse without ever acknowledging that the album was independently produced by Journey. The only cost that we know of, is the retailer purchasing the album from the band. The actual distribution costs would be negligible because they are relying upon an existing brick and mortar supply chain. Is It possible Walmart gave Journey some sort of an advance based upon the sales of Revelation? Maybe. But I don't know that and you don't either.
As for classic rock bands still getting deals like the Walmart deal....Steve Perry had an exclusive deal with Target to release Traces with extra songs, and various packages. So, yes, they do still happen.
Traces was available virtually everywhere. You are now conflating special editions with exclusive distribution. Not the same thing at all. In fact, special edition cds pre-dated Walmart exclusive editions.
Walmart had to order and pay for the CD's, and do all the advertising. That is how Journey made their money...they did not lose anything. See article posted after this post for details on how these things work.
Advertising in what? Weekly circulars that were going to be printed by the company anyway? Most of the publicity, like the Today show City of Hope live performance, was likely brokered by Azoff not Walmart.
As for that article.... I remember reading it when it came out. Revelation received a ton of publicity from unusual sources like the NYTimes and even the Wall Street Journal. I would not be surprised if Azoff was behind that as well.
Steve Perry will never tour again, and Journey will not have another deal like the Walmart deal, or be signed to a label like Sony.
Oh well. Too bad.