Saint John wrote:Gunbot wrote:Saint John wrote:Gunbot wrote:jrnyman28 wrote:Gunbot wrote:They have said before they don't need to sell music as it's less than 10% of their business and they actually lose money on these exclusive deals (Journey, AC DC, Eagles). They just do them to get people into the store. Notice none of the artists have been offered a second go around, which means Journey will probably have to find a new distributor for their next album, which would hopefully mean they can hook up with Itunes.
In all fairness, none of them are ready to do another CD. Journey could be close, but I imagine the deals are taken one at a time. I sorta doubt Journey will be back with WalMart, but I can't rule it out yet either.
I think once Walmart captures the attention of that artist's fans and gets them in the store, they move on to the next artist. Revelation was a lossleader, a product to get people into the store to hopefully buy enough other stuff to offset the 5 dollars per package loss Walmart incurred from the album. Garth brooks was the start of it, However now that Bruce Springsteen made a big stink about it (after he got paid of course) I think we won't see so much of it in the future. Just my opinion of course.
Where did you hear that Walmart loses $5 per package sold? That seems outrageously false to me. Besides, why would they stand to lose money when they initially thought that 250,000 printed copies was going to be enough. Seems to me that they would have approached a Miley Cyrus or some other mega-selling artist. I don't think that $5 shit is true. But I will say this...I have a co-worker who's been trying to find it for 2 weeks and can't. Tried 2 or 3 Walmarts. Seems hard to find these days. Weird.
It was a three disc package, walmart loses around two dollars per disc. Theses are known as loss leaders. They know they will lose money on them but the stratagy is the buzz and extra store traffic surrounding the release will bring in people who will end up bying other stuff wich will not only cover the loss but create profit also.
It is not sold as an impulse item. It is advertised and hyped to get you into the store and hopefully gets you to spend money on other items in the store that cost a lot more. Walmart has discussed this at length. Walmart doesn't care if it's in stock now because they already got the initial wave of fans into the store when it released. Just like they did with the Eagles and AC DC. Why would they keep pressing new ones to put in stock after the initial wave, it means nothing to them now.. They've already talked about getting out of selling music cds altogether as they don't need it. It's less than10 percent of their business.
Thanks, for the explanation, GB. However, I think you're way off. These CD's didn't cost fucking squat to produce. Journey made $7 per package sold. No way it cost Walmart more than $4.88 to produce the 3 discs. Mulitply $4.88 X 250,000 (the initial amount of printed packages) and you have a budget that is more than enough to cover the 3 discs. Break it down...the re-records: Done at JC's house for free and printed for what...25 cents each? The DVD: filmed by Nocturne, a company Neal owns/owned. Done for dirt cheap. A good DVD, but nothing more. No extras...the bare minimum. Revelation Disc 1: Here's where all the money went. Quality studio time, multiple takes and you have to pay Shirley. But when it's all said and done there was at least enough in the budget to break even. No way they took a $5 bath...no fucking way. Not even close.
You're assuming JC did the producing for free, but wouldn't he be entitled to a producing fee? The fact that he did it at his home studio doesn't mean it was free, so unless you were told that specifically, that's an unrealistic assumption. Neal only owns part of Nocturne, and there is no reason Herbie Herbert should take a loss on his end of the profits, so while they may have worked out a good deal, Nocturne wouldn't have filmed the DVD for cost unless the company got a percentage, so dirt cheap is another unlikely assumption. A few dollars per unit on a lossleader is nothing - I've worked in retail for much smaller companies where we lost a couple of dollars per unit item on a special, but it's worth the business it brings in. And a major corporation like Wal-Mart needs to have writeoffs for tax purposes, so there are more angles to this.