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From CNN: "Are Record Labels Dead?"

PostPosted: Tue Oct 16, 2007 8:41 am
by TRAGChick
Cribbed from CNN: I highlighted points, with Indy Artists *cough* TRAG!! *cough* in mind:
http://www.cnn.com/2007/SHOWBIZ/Music/1 ... index.html

LOS ANGELES, California (AP) -- Prince freed himself from record labels years ago. Paul McCartney, Radiohead and Nine Inch Nails have followed. Now the Material Girl appears to be kissing her big-name record company goodbye for a cool $120 million.

Could U2 be next? Justin Timberlake? Coldplay? Do superstars even need traditional multiyear album contracts when CD sales are plummeting and fans are swiping tons of music for free online, or tuning in to their favorite bands via YouTube, MySpace and other Internet portals?

"There's a prevailing wisdom that many established acts don't need a record label anymore," said Bruce Flohr, an executive at Red Light Management, which represents artists such as Dave Matthews Band and Alanis Morrissette, and ATO Records, home to David Grey, Gomez and Crowded House, among others.

"This is the new frontier. This is the beginning of a new era for the music business," Flohr said.

Executives at the four major record labels would not comment on the record for this story. But several noted privately that their companies are still the best at artist development, promotion and physical distribution of their product -- something even big acts can't entirely do without.

The four majors are Warner Music Group Corp., Vivendi's Universal Music Group, EMI Group PLC, and Sony BMG Music Entertainment, a joint venture of Sony Corp. and Bertelsmann AG. They accounted for more than 88 percent of all U.S. music album sales this year.

Still, some headliners are becoming convinced they have the clout to change the rules.

Madonna is said to be close to signing a recording and touring deal with concert promoter Live Nation Inc. after turning down an offer from her longtime label at Warner Music Group Corp.

Under terms of the new 10-year deal, Madonna, 49, would receive a signing bonus of about $18 million and a roughly $17 million advance for each of three albums. Live Nation also would have to pay $50 million in cash and stock to promote each Madonna tour.

Warner Music just couldn't afford to pay that much to re-sign Madonna, Michael Savner, an analyst with Bank of America, said in a research note.

Meanwhile, Radiohead created a stir -- and plenty of publicity _ when the British rockers disclosed last week they would bypass signing a new deal with a record label and make their new album available online, letting fans decide how much they wanted to pay to download it.

Earlier this year, Paul McCartney signed with Hear Music, a startup label launched by coffee retailer Starbucks Corp. and Concord Music Group, rather than going to a major.

Even the Eagles are going it alone with their upcoming album, "Long Road Out of Eden." The group, which has sold more than 120 million albums worldwide, will release the album exclusively through Wal-Mart stores.

The trend had Nine Inch Nails frontman Trent Reznor exulting over being "free of any recording contract with any label" in a recent post on his Web site.

"I have been under recording contracts for 18 years and have watched the business radically mutate from one thing to something inherently very different, and it gives me great pleasure to be able to finally have a direct relationship with the audience as I see fit and appropriate," he wrote.

Music industry insiders say the bids for independence only make sense for the most popular acts or those with devout fans who fill concert seats, buy T-shirts and seek out their music.

"These artists are in the position to basically set their own rules and set their own course," said Ted Cohen, managing partner of media consulting firm Tag Strategic and a longtime record label executive.

Meanwhile, social-networking sites and Internet distribution are making it possible for lesser-known and unsigned bands to boost their profiles and sell CDs.

"The game used to be really simple," Flohr said. "You get your record played on radio, you get your face on Rolling Stone (magazine), and you get on 'Saturday Night Live.'

"Now, it's you put your video on YouTube, you get your MySpace page happening, you do your deal with Facebook, you tour ... all these things add up, hopefully, to a successful record."


Some established major acts are using the same tactics as their new albums post lackluster sales but their concert tours keep selling out.

The strategy doesn't help record companies. The industry has seen a 14 percent drop in the number of CDs sold in the U.S. compared with the same time last year, according to Nielsen SoundScan.

Sales of digital tracks online are up 46 percent over the same period, but have yet to offset the industry's losses during the past decade.

To adapt, the major labels are trying to cut deals with artists that go beyond album sales and encompass income from concert tickets, T-shirts, music publishing and other sources.

New bands with their eyes on superstardom still need the deep pockets of the major labels to pay for the promotion, marketing and distribution necessary to get heard above the din of countless other acts.

Even superstars can use the boost.

Take Prince. Famous for scribbling "slave" on his cheek during a bitter dispute with Warner Bros. Records in the early 1990s, he has released most of his music over the Internet during the past 10 years while striking CD distribution and marketing deals with different major labels to get copies of his albums in stores.

Radiohead has said they want to get their latest album in stores in a few months and are said to be shopping for a possible major label distribution deal, if not a multiple album contract.

And it's widely expected that Live Nation will have to strike a distribution deal with an established label to handle promotion and get Madonna's upcoming albums in stores.

In theory, that could lead Live Nation back to Warner Music, home of Warner Bros. Records, where Madonna signed as a new artist in 1984.

"It comes down to, do you need a label? Possibly not. Do you need the expertise that a label traditionally brought? Absolutely," Cohen said.

Despite the turmoil in the industry, the major record companies continue to exert considerable influence in the marketplace.

Major labels are not likely to disappear or become irrelevant, although the role they play might change as digital music overtakes CDs and other physical formats, Flohr said.


"I don't think this is the death of anything," Flohr said. "I actually think this is the rebirth of all of us."

PostPosted: Tue Oct 16, 2007 10:52 am
by Abitaman
What took the artists so long..........-ERIC

PostPosted: Tue Oct 16, 2007 11:47 am
by Greg
Abitaman wrote:What took the artists so long..........-ERIC


Well, I'm looking at this from a purely technical side...especially since I'm a geeky tech guy. Digital downloads of music (the legal kind that you purchase) has just now became the way to purchase your music. BUT, what has had to improve over the earlier concepts were sound quality, increased storage compacity for music, and of course to get rid of that blasted DRM protection on music. Myspace, Facebook, and even sites like Pandora have just recently became popular in the last few years. And, with sites like those mentioned, they have became the top vehicle in advertisment of music.

Once digital music stores offer all tracks, DRM free, and with any compression format you want (or full WAV uncompressed format,) I think you will see the large majority of music artist embrace web 2.0 in distribution of music. Of course, if the record company wants to keep a hand in controlling the music biz, they need to embrace the technology and not fight it. This is why I feel large record companies won't go away completely, but they'll come in at the tail end of this revolution, embrace it, and take all credit for what the music artist themselves pioneered.

In a perfect digital world, I will be able to surf iTunes or some other similar online music store, and find any artist I wish to purchase tracks from, download the track in any format I wish to download it in (DRM free), and also the option to download the album booklet and jewel case inserts. Of course, what will happen is, we will eventually have to pay more for convenience and choice while the record company will try to kill the technology by offering the CD in a traditional store for half the cost.

Even still, record companies will have some type of hold on the music business at the end of the day. I do believe, however, artists of all genres will have a little more even playing field because of the changing climate of advertisment. At least for a little while.

PostPosted: Tue Oct 16, 2007 1:13 pm
by squirt1
Related- Elton took Lee Ann Rimes from what I remember and Reba now with Kelly Clarkson under their guidence so the hang on promoters need to find new ways to get in the singers or the bands pocket. No wonder Perry was glad to be out from under any contract. Technology has given performers new options.

PostPosted: Thu Oct 18, 2007 1:49 am
by amaron
Journey did this a long time ago... but never embraced the internet, which didn't help them at all.

PostPosted: Thu Oct 18, 2007 2:32 am
by StoneCold
I read iTunes is now the 3rd largest music distributor.

As much as I like convenience, I miss having dedicated music stores. The "Wal" doesn't do it for me.

Tower was cool.

PostPosted: Thu Oct 18, 2007 3:15 am
by amaron
StoneCold wrote:The "Wal" doesn't do it for me.


They also only have 'edited' CD's.

PostPosted: Thu Oct 18, 2007 6:58 am
by mistiejourney
StoneCold wrote:I read iTunes is now the 3rd largest music distributor.

As much as I like convenience, I miss having dedicated music stores. The "Wal" doesn't do it for me.

Tower was cool.


I have to agree re: the dedicated music stores. I can't tell you how many times I picked up a CD I wouldn't have normally bought because it looked interesting - much like I pick up books in bookstores.

I think the last time I actually stood at the door of a music store on the day a CD was to be released was the day FTLOSM was released. Bought the CD and a cassette - the cassette for listening to on the way home! :)