I remember watching one of MTV's birthday shows when they were crediting the Monkees with making the concept popular. I believe, though, that the concept goes back to the Beatles' Hard Days Night.
http://en.wikipedia.org/wiki/The_Monkees
As a television show, The Monkees used techniques rarely seen on episodic television. This included characters breaking the fourth wall and talking to the camera (and sometimes even to off-camera studio production staff), fantasy sequences, and abrupt inserts and jump cuts. At least once a week, there was a musical romp which might have nothing to do with the storyline. In retrospect,
many episodes included vignettes which now look very much like music videos: short, self-contained films of songs in ways that echoed Beatles' film sequences.
nikki wrote:Just curious as to what some of you might consider to be the beginning of the concept. IMO, it all started with this. Say what you will about Michael Jackson, but he was really ahead of his time and a true creative genius. Discuss.
http://www.youtube.com/watch?v=J9malySv1bE