Lefsetz on Springsteen's blog/Super Bowl performance

Thoughts? Deano?
Bob Lefsetz wrote:http://www.brucespringsteen.net/news/su ... urnal.html
How can the Boss get this so right, and everything else so wrong?
This is EXACTLY what rock fans have been looking for forever. ACCESS! You might think
backstage is boring, but to the fan, it's a dream. Too often unfulfilled.
True, Bruce doesn't write prose as well as he writes songs. But the fan doesn't mind, the
fan is soaking up all the information.
Bruce followed U2 and the Stones to the Super Bowl, but he's leading in the blogosphere.
While Bono is pontificating in the "New York Times", which his fans are not reading, Bruce
is totally up to date. Let's just hope he UPDATES often. That's the number one rule of
blogging. Regular postings.
Don Henley is a notorious faxer/writer. How come he can't have a blog? He can't sell a
solo record. Maybe by creating a home online he can build a fanbase that's INTERESTED in
his new music.
It's about starting with what you've got.
As for the content of Bruce's post... There's no mention of the band's performance being
canned. But what's even more fascinating to me is this story got no traction. Because
the Super Bowl was OVER! That's our society today. Once the event is done, nobody cares.
Once the fight is history, they've moved on. Very soon, if not already, most people
won't even remember who won the Super Bowl, even though they watched.
Today it's less about having a radio promotion man and more about having a new media/pr
expert, someone who truly understands cyberspace.
Bruce needs to post some demos of "Working On A Dream" online. He needs to give away his
new album to everyone who goes to the show. Now, since he's so prolific, he should write
a few new numbers and release one every few months. People can't digest a whole album,
but they'll check out a track.
That guy at EMI who said the company might sign acts to fifty track deals in the future,
he's got it right. I won't say everything you've known is wrong, but you can't cling to
past paradigms, they just don't work.
And if Bruce really wants to get the label its money back for his less than successful new
album, he's got to pull a Trent Reznor, truly giving the fans what they want. A hundred
bucks for a package including the CD, vinyl and a hardcover book of backstage photos,
maybe signed by the band. Maybe you pay fifty dollars EXTRA for the signatures. This is
the upside, this is the future. Not playing to millions of people who don't care, but
giving more to the people who do. Why let them blow all their money on scalped tickets.
Have them pay you directly. They're GLAD TO DO IT!