OT - How have you fared exposing people to Melodic Rock?

I mean the genre, not the webpage....
I blast this stuff out of my postal vehicle all day and not ONE person has ever inquired about any of it. Besides the occasional person here, whom I've suggested a couple of groups to - no one has ever been moved to expand their musical horizons and try something new.....has the ho-hum disposable music that these people are inundated with on a daily basis actually taken over their minds? Has T-Pain, Taylor Swift, David Cook, and Lady GaGa actually carved out a permanent space in the collective minds of the average person? Are 'we' alone in our quest to keep this genre alive?
Why have 'we' stuck with this music through the grunge days, rap phase(which doesn't seem to be a phase at all)...?
Why can't other people get into this stuff?
What are YOU doing to get the message out that this music still kicks ass? And for those who are trying, how have you fared?
I blast this stuff out of my postal vehicle all day and not ONE person has ever inquired about any of it. Besides the occasional person here, whom I've suggested a couple of groups to - no one has ever been moved to expand their musical horizons and try something new.....has the ho-hum disposable music that these people are inundated with on a daily basis actually taken over their minds? Has T-Pain, Taylor Swift, David Cook, and Lady GaGa actually carved out a permanent space in the collective minds of the average person? Are 'we' alone in our quest to keep this genre alive?
Why have 'we' stuck with this music through the grunge days, rap phase(which doesn't seem to be a phase at all)...?
Why can't other people get into this stuff?
What are YOU doing to get the message out that this music still kicks ass? And for those who are trying, how have you fared?