Resurrecting Perry's Career

by **Jubilee** » Tue Sep 22, 2009 7:52 am

What, in your estimation, will it take to resurrect the career of Steve Perry? I mentioned in a post on another thread that perhaps Clive Davis could do for Perry's career what he has done for various other artists (Tina Turner, Carlos Santana, and now Whitney) who had been out of the public eye for a while. While Clive Davis is masterful at his craft, he is with Sony, so I'm guessing S**P won't be taking his call. Likewise, Herbie Herbert is a genius at what he does, but again, I'm guessing Perry's not taking that call either.

How can Perry repair a 16 year gap in his career?

by **Rick** » Tue Sep 22, 2009 8:00 am

Jubilee wrote:What, in your estimation, will it take to resurrect the career of Steve Perry? I mentioned in a post on another thread that perhaps Clive Davis could do for Perry's career what he has done for various other artists (Tina Turner, Carlos Santana, and now Whitney) who had been out of the public eye for a while. While Clive Davis is masterful at his craft, he is with Sony, so I'm guessing S**P won't be taking his call. Likewise, Herbie Herbert is a genius at what he does, but again, I'm guessing Perry's not taking that call either.

How can Perry repair a 16 year gap in his career?

He'd definitely need a guru like Davis or someone equally in touch. A lot of camera time, American Idol, talk shows, showing up at events, stuff like that. He'd need a really strong track on a rather good album and a tour. I would prefer he leave the Journey stuff in the box, except maybe one song. He needs to stand on his own.

by **weatherman90** » Tue Sep 22, 2009 8:08 am

It seems to me that the target audience for Steve's new album/tour could be split into three groups.

The smallest group consists of his loyal fanbase, as well those who know more about Steve Perry than the simple fact that he sang for Journey. Reaching out to this group requires very little effort since word will spread from person to person.

A much larger group consists of those who grew up listening to Journey or bands like Journey in the '70s and 80's. They may recognize the name Steve Perry, or perhaps they just remember him as 'that guy who sang for Journey'. Either way, marketing to this faction will require interviews on music sites and radio stations, radio play whenever possible, and interviews on rock shows a la Rockline.

The largest group - you guessed it - young people. Those who were too young to remember Journey in its prime, as well as those who weren't even born when Steve played his last live concert with the band in 1987. They can probably sing some of the lyrics to Don't Stop Believin', but getting this generation's attention is not easy. Facebook, Twitter, and MySpace would be great ways to get started, but if Steve hires a PR firm that's serious about targeting this age group, a lot of branding and re-branding would be involved. People my age won't get excited about 12 new ballads from the guy who sings Don't Stop Believin', but throw 12 solid, catchy rock songs on an album with head-turning cover art and they just might take notice.

Website · by **steveo777** » Tue Sep 22, 2009 8:10 am

At that age? Clive Davis :wink:

by **Jubilee** » Tue Sep 22, 2009 8:11 am

Rick wrote: He'd definitely need a guru like Davis or someone equally in touch. A lot of camera time, American Idol, talk shows, showing up at events, stuff like that. He'd need a really strong track on a rather good album and a tour. I would prefer he leave the Journey stuff in the box, except maybe one song. He needs to stand on his own.

I agree he's going to need some really strong tracks, that much of course goes without saying. I also agree he needs to stand on his own, but, he can no more leave the Journey stuff behind than Journey can leave the Perry-era stuff behind - I do agree he should keep it to a minimum...I'll even agree to keeping it to one song, so long as that one song is IBAWY. :wink:

by **mmberry301** » Tue Sep 22, 2009 8:20 am

Honestly it's been too long for any kind of major commerical success to be obtained.

He'll make the music he enjoys and make a couple coins to boot.

Seriously doubt he would tour or get heavily involved on the internet and media outlets to obtain of portion of success he once enjoyed.

It will help fund a few things in his retirement.

by **journeyrock** » Tue Sep 22, 2009 8:24 am

Jubilee wrote:
Rick wrote: He'd definitely need a guru like Davis or someone equally in touch. A lot of camera time, American Idol, talk shows, showing up at events, stuff like that. He'd need a really strong track on a rather good album and a tour. I would prefer he leave the Journey stuff in the box, except maybe one song. He needs to stand on his own.

I agree he's going to need some really strong tracks, that much of course goes without saying. I also agree he needs to stand on his own, but, he can no more leave the Journey stuff behind than Journey can leave the Perry-era stuff behind - I do agree he should keep it to a minimum...I'll even agree to keeping it to one song, so long as that one song is IBAWY.

Nope, Be Good to Yourself :lol:

by **journeyrock** » Tue Sep 22, 2009 8:31 am

Seriously though, that is a tough one. I wouldn't be so quick to dismiss Steve getting in touch with HH. I think, though, it would be HH that wouldn't be feeling the love. I don't even know at this stage whether HH is so out of touch with the industry that he wouldn't be able to do any good.

But.....I honestly don't think that ressurecting his career is what Perry's motive is. He loves to sing and he has something to say. I don't know that he could maintain any sort of a major tour. I'll be right there if he does, though.

He could do all the promotional tour and stuff, but doing concerts consistently is another matter. From his own mouth, he says he has found some material that he really believes in and he wants to put it out there. It must have that "magic melody" that he loves and hopes people will love.

Either that or he's tired of the loons (muah) bitching about wanting new music and he wants to shut us up once and for all. :lol:

Personally, I don't care what the motive is, just release it already!!!

by **artist4perry** » Tue Sep 22, 2009 9:38 am

http://www.youtube.com/watch?v=rWTRPGa_z9M

I have the answer!

by **Jana** » Tue Sep 22, 2009 9:50 am

Jubilee wrote:
Rick wrote: He'd definitely need a guru like Davis or someone equally in touch. A lot of camera time, American Idol, talk shows, showing up at events, stuff like that. He'd need a really strong track on a rather good album and a tour. I would prefer he leave the Journey stuff in the box, except maybe one song. He needs to stand on his own.

I agree he's going to need some really strong tracks, that much of course goes without saying. I also agree he needs to stand on his own, but, he can no more leave the Journey stuff behind than Journey can leave the Perry-era stuff behind - I do agree he should keep it to a minimum...I'll even agree to keeping it to one song, so long as that one song is IBAWY.

Jub, that's talking like Perry will tour. I don't see Perry touring, so no need to worry how many Journey songs he sings. Now, if he doesn't tour (highly unlikely), what I would like is a DVD of one concert, but he would need some Journey songs on there to sell it to the mass public.

by **G.I.Jim** » Tue Sep 22, 2009 10:19 am

artist4perry wrote:http://www.youtube.com/watch?v=rWTRPGa_z9M

I have the answer!

You aren't right woman! :lol:

by **ChildInTime** » Tue Sep 22, 2009 10:42 am

weatherman90 wrote:
The largest group - you guessed it - young people. Those who were too young to remember Journey in its prime, as well as those who weren't even born when Steve played his last live concert with the band in 1987.

You rang?

But some people gotta fall in two categories... me, for instance. I am a young'un, but I know pretty much every single song Steve has sung on-- whether that be in or out of Journey. But then again, I fall into the rare breed of the Young Serious Music Junkie... I listen to any quality music I can get my hands on, and that is a lot of music, trust me! (Yay for part-time jobs

) Probably not too many like me around unfortunately.

by **Saint John** » Tue Sep 22, 2009 10:46 am

Sing live. No one gives a shit about new music without performances in support of it. He's perpetuated the belief that he "still sounds as good as he did at any time in the mid 80's." We've heard that over and over and over. He's been feverishly working that notion for over a decade and it's now time to stand on a fucking stage and prove it. Some Loony Goony will pop in here in his defense, but the plausible deniability has been worked ad fucking nauseum.

And I'm not interested in some decades old, pro tooled, vocally enhanced, studio-worked, con job. Release an album and sing songs off of it in a live setting or continue the boring fucking interviews dealing with such riveting topics as snowflakes, your favorite color, and at what age you first shit your pants. The real fans, the fans of the guy's music, have always only asked for one thing...for you to sing.

by **ChildInTime** » Tue Sep 22, 2009 10:54 am

^
I agree with that, and applaud you. *applauds*

by **artist4perry** » Tue Sep 22, 2009 11:29 am

G.I.Jim wrote:
artist4perry wrote:http://www.youtube.com/watch?v=rWTRPGa_z9M

I have the answer!

You aren't right woman!

Made you laugh didn't it? :wink:

by **Peartree12249** » Tue Sep 22, 2009 1:22 pm

I agree with St. John's on this one. If Perry is really interested in kick starting his career he needs lots of media attention and he has to get out there and perform. Hell, Hall and Oates were performing on QVC tonight promoting their new box set.

David Foster would be another producer and promoter I often thought about working with Steve.

by **Perrydise** » Tue Sep 22, 2009 2:55 pm

Peartree12249 wrote:I agree with St. John's on this one. If Perry is really interested in kick starting his career he needs lots of media attention and he has to get out there and perform. Hell, Hall and Oates were performing on QVC tonight promoting their new box set.

David Foster would be another producer and promoter I often thought about working with Steve.

He did, I Stand Alone from Quest From Camelot.

by **Perrydise** » Tue Sep 22, 2009 2:57 pm

Saint John wrote:Sing live. No one gives a shit about new music without performances in support of it. He's perpetuated the belief that he "still sounds as good as he did at any time in the mid 80's." We've heard that over and over and over. He's been feverishly working that notion for over a decade and it's now time to stand on a fucking stage and prove it. Some Loony Goony will pop in here in his defense, but the plausible deniability has been worked ad fucking nauseum.

And I'm not interested in some decades old, pro tooled, vocally enhanced, studio-worked, con job. Release an album and sing songs off of it in a live setting or continue the boring fucking interviews dealing with such riveting topics as snowflakes, your favorite color, and at what age you first shit your pants. The real fans, the fans of the guy's music, have always only asked for one thing...for you to sing.

I am sure you now have quite a few wondering that. :lol:

Good post SJ

by **squirt1** » Tue Sep 22, 2009 3:27 pm

Steve sounded good to Uncle Joe Benson about 7 yrs back and on A Brand new Start w David Pack about 5 yrs ago. I think he may release something, but I would be shocked if he did more than one concert for a DVD. Even that is remote, so maybe a CD.

by **Peartree12249** » Tue Sep 22, 2009 4:04 pm

Perrydise wrote:
Peartree12249 wrote:I agree with St. John's on this one. If Perry is really interested in kick starting his career he needs lots of media attention and he has to get out there and perform. Hell, Hall and Oates were performing on QVC tonight promoting their new box set.

David Foster would be another producer and promoter I often thought about working with Steve.

He did, I Stand Alone from Quest From Camelot.

I know, I meant if Perry was looking to make a comeback, since they worked together in the past and David Foster has a great track record for finding packaging and promoting talent. The combination would be very interesting.

by **barnsley4** » Tue Sep 22, 2009 6:51 pm

I think he needs quality songs backed by top class musicians and with the help of John Kalodner who we all know would promote Steve to the hilt...

Graham.

by **CatEyes** » Tue Sep 22, 2009 10:47 pm

barnsley4 wrote:I think he needs quality songs backed by top class musicians and with the help of John Kalodner who we all know would promote Steve to the hilt...

Graham.

thank you, voice of reason, whoever you are!!!!

JDK and Perry - an awesome combination.

Cat

by **BlueGin** » Tue Sep 22, 2009 11:49 pm

Got to disagree with the poster who claimed that "no one" cares about the music without a concert tour to promote it. I think many fans would be very happy with just a new CD from Steve and maybe a few TV or local performances... and yes, even interviews talking about the process he went through recording it. Just don't see how a "tour" is a requirement at this point...a bonus maybe,but not a requirement IMO.

by **weatherman90** » Wed Sep 23, 2009 12:56 am

ChildInTime wrote:
weatherman90 wrote:
The largest group - you guessed it - young people. Those who were too young to remember Journey in its prime, as well as those who weren't even born when Steve played his last live concert with the band in 1987.

You rang?

But some people gotta fall in two categories... me, for instance. I am a young'un, but I know pretty much every single song Steve has sung on-- whether that be in or out of Journey. But then again, I fall into the rare breed of the Young Serious Music Junkie... I listen to any quality music I can get my hands on, and that is a lot of music, trust me! (Yay for part-time jobs ) Probably not too many like me around unfortunately.

Not too many around indeed. I guess we really can't be categorized then...we're too unique.

by **Peartree12249** » Wed Sep 23, 2009 8:29 am

BlueGin wrote:Got to disagree with the poster who claimed that "no one" cares about the music without a concert tour to promote it. I think many fans would be very happy with just a new CD from Steve and maybe a few TV or local performances... and yes, even interviews talking about the process he went through recording it. Just don't see how a "tour" is a requirement at this point...a bonus maybe,but not a requirement IMO.

You're probably right BlueGin that Steve's old loyal fans and loons would be happy, but that's not enough to jump start a career. That's why he needs to get out there and tour and get face time in the media. That's how you attract the casual Journey fan that remember Steve from the old days, but lost track of him after he retired and new fans which is what Journey is doing now.
Steve's been around long enough to know if you want an album to sell you have to promote the living shit out of it.

Of course we don't know if SP is even interested in jump starting his career or will ever actually release that phantom CD.

Website · by **steveo777** » Wed Sep 23, 2009 8:37 am

Peartree12249 wrote:
BlueGin wrote:Got to disagree with the poster who claimed that "no one" cares about the music without a concert tour to promote it. I think many fans would be very happy with just a new CD from Steve and maybe a few TV or local performances... and yes, even interviews talking about the process he went through recording it. Just don't see how a "tour" is a requirement at this point...a bonus maybe,but not a requirement IMO.

You're probably right BlueGin that Steve's old loyal fans and loons would be happy, but that's not enough to jump start a career. That's why he needs to get out there and tour and get face time in the media. That's how you attract the casual Journey fan that remember Steve from the old days, but lost track of him after he retired and new fans which is what Journey is doing now.
Steve's been around long enough to know if you want an album to sell you have to promote the living shit out of it.

Of course we don't know if SP is even interested in jump starting his career or will ever actually release that phantom CD.

He already has a career. It's called retirement..........and raking in Journey bucks like a mother-fucker. Since he doesn't NEED to do anything, I'm sure all things will come at his leisure, just as in the past decade. Not the pace we like, but the one he seems to have chosen. :lol:

by **whirlwind** » Wed Sep 23, 2009 9:14 am

I don't think that Perry's career needs resurrecting. It never died. The band has kept it alive by hanging in there. He's just on vacation.

by **BlueGin** » Wed Sep 23, 2009 9:46 am

Exactly. He is already an established artist with a built in fan base,plus he probably doesn't even need the money either. I think If he does anything musically,it will be when he has something he wants to say and because it brings him some personal pleasure/fulfillment to do it..not to really restart his career at this stage of the game.

by **Jubilee** » Wed Sep 23, 2009 9:55 am

Jana wrote:
Jub, that's talking like Perry will tour. I don't see Perry touring, so no need to worry how many Journey songs he sings. Now, if he doesn't tour (highly unlikely), what I would like is a DVD of one concert, but he would need some Journey songs on there to sell it to the mass public.

I know, I know. Touring is likely to be limited, if at all. Still, in order to get a DVD, there will have to be some live performances somewhere. :wink:

I would think that now, with the passage of this much time, he would be somewhat removed from the close association he may have once had with Journey in the minds of the general public (this would exclude all loonage, of course). He may be able to get by with considerably fewer Journey tunes and more of his own music this time around...IF there were to be some sort of something that might resemble a tour...if you squint... :lol:

by **TRAGChick** » Wed Sep 23, 2009 9:58 am

mmberry301 wrote:Honestly it's been too long for any kind of major commerical success to be obtained.

He'll make the music he enjoys and make a couple coins to boot.

Seriously doubt he would tour or get heavily involved on the internet and media outlets to obtain of portion of success he once enjoyed.

It will help fund a few things in his retirement.

Hell....just make one or 2 VIDEOS, for God's sake! :lol:

NO NEED to tour!

Get your face-time and vox-time out there!!!!

MR

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