Bon Jovi three-peats for TBS baseball

[Don]

Bon Jovi and Baseball = Awesome.

http://www.sportsbusinessjournal.com/article/63435

For the third consecutive year, TBS will use the rock band Bon Jovi to promote its postseason baseball coverage — and network officials insist there isn’t a band groupie working in Atlanta.

For the past two years, TBS has wrapped its promotional coverage around a music video for the Bon Jovi song “I Love This Town.” This year, it will use “We Weren’t Born To Follow,” from the band’s upcoming album “The Circle,” which will be released in November on the Island Def Jam label. “We Weren’t Born To Follow” was released earlier this month.

“This is an evolution of the campaign,” said Craig Barry, Turner Sports senior vice president and creative director. “The new song has a strong message of standing up and believing. That’s what the postseason is about.”