Kiss bassist/vocalist and all round entrepreneur, Gene Simmons, is currently working on his own jeans line.
Recently Simmons said in his online journal: "I met with the head of a jeans company to discuss my upcoming line of Genejeans, Genejeannies, Kidjeans and Kidjeannies... All of which have now been trademarked!"
Hammer thought it'd be fun to register Jean Simmons, but alas, that had been trademarked too!
What can I say, the man is money mad!!!!!!!!!!!!!!!