Saint John wrote:Fuck Amazon. Here's where it's at:
Apple's Next Revolution, Will They Change Cloud Computing Forever?
It is my belief that Apple is going to unveil a cloud music system that is similar to the one Amazon has, but with a huge difference. The concept is that instead of having a mp3 player with a huge physical harddrive to hold all your music and files, you have an mp3 player that has a slim harddrive that accesses all of the music stored in the cloud. Basically, cloud computing for music.
So here’s the difference. Amazon’s model allows you to upload your own music files to the cloud and then download them to each of your devices, where as Apple’s model already will have all the files licensed and stored (like the iTunes store) where, upon purchase, the music track is then simply “shared” with that user and their devices, instead of having to be moved or downloaded to a separate drive each time. This is more brilliant than you might think: instead of having one file that has to be copied into more files, thus taking up more server space, that one file is merely accessed by more devices. Much more efficient.
If it ended there, I’d be happy, but here’s why I’m really excited. Like the iPod, music was a “market-in” to draw people to buying iMacs and iBooks, and this cloud music locker is Apple’s “market-in” to extend their mobile me service into true cloud computing.
Almost all the pieces are already in place. Apple has a system for uploading and storing your files to the cloud (iDisk), Apple has a system for storing and transferring full applications to and from the cloud (the App Store), and Apple has the proven server competence to run it all (eg. iTunes).
This is why Apple has been buying and building billions of dollars worth of servers.
So say for example, you want to write a report for work. You open the App that you use (Pages recommended), which, because it is cloud based, you can open it on you Mac or iPad, and then you write your post, which will then be saved to your folder in the cloud to be accessed by any of your devices. That is true cloud computing, and Apple will be the first company to connect the hardware/software dots in a way that will make sense to the average consumer.
So when does this all begin? I suspect Apple to announce the cloud based music locker service sometime in or before the fall, when Apple traditionally announces iPod/iTunes upgrades.
After that, its to the moon.
I'll pass. When you buy from Amazon, you get to keep it in the cloud for free wtihout it counting against your storage allotment. You get to download it to your computer, your apple i-pod/pad/phone, or whatever device you want, free. Apple will never let you do that if you buy from them. You can even make a copy of that file, or burn it to a compilation disk for mom, just like back in the day, for free.
I don't care how sexy and cool Apple is or gets. If they don't let me have some control over the files I purchase, I'm not interested. I don't want to buy licenseses, either, no thanks.