This is from BW&BK
As reported by the KISS Fan Shop, KISS will be part of the biggest flower parade in Europe on September 5th, 2004 in Zundert, in the south part of the Netherlands. The size of the floats are 20 metres (66 ft.) long, 4.5 metres (15 ft.) wide and 9 metres (30 ft.) high. The Kiss-float will be provided with music, figuration and several special effects which are supposed to recreate the atmosphere of a Kiss-performance and Gene, Paul, Peter and Ace will be 9 meters (30 ft) high! Last year we had about 60.000 people attended the parade.

Recreate the atmosphere of a Kiss performance... when there's flowers involved?