Perry and VH1 BTM

by **Red13JoePa** » Sat May 30, 2009 10:00 am

sonorstks wrote:VH1 should produce a Steve Perry BTM.

The Journey BTM was (actually) perry BTM.

by **Jana** » Sat May 30, 2009 10:11 am

madsplash wrote:
slucero wrote:Perry doesn't need the younger fans to sell..

The largest buying demographic in music today?

According to the 2007 RIAA Consumer survey: http://www.riaa.com/keystatistics.php?c ... umertrends

Age
10-14 Years - 11.5 %
15-19 Years - 12.3 %
20-24 Years - 11.3 %
25-29 Years - 9.2 %
30-34 Years - 11.3 %
35-39 Years - 11.9 %
40-44 Years - 7.9 %
45+ Years - 24.8 %

So ages 30 and older comprise 55.9% of the music buyers.

This fits with the declining birthrate over the last 40 years... meaning there will be fewer teen buyers, because there are simply fewer teens.

Perry's best bet is to target the same audience that loved him when he was with Journey... cause there's simply more of them. When you factor in the international audience, where Perry is worshiped AND the limited resurgence Journey has gotten so far... which reminds people of Perry.. it all adds up to Perry not having any problem selling... none at all..

Great post with actual facts. I agree 100%

Perry will have no problem selling. It's whether he can have a Gold album. Last time he did but that was 15 years ago. And he toured on that one. So the question isn't can his new CD be successful? Absolutely. But it's relative to how many CDs? Can he hit Gold? I wonder. Gunbot says he will need a package, like maybe Wal-Mart deal. I agree. A one-time DVD concert would be a big boon to sales of the CD, especially since it's doubtful Perry will tour.

by **journey361** » Sat May 30, 2009 10:17 am

I think at his age it makes so much sense that he would take a small package wwith whoemever and play at lets say 4 to 7 shows spread across the US. He then could or would know somewhat of the sells and intrest and he could go from there. 7 shows is not that bad and he could sell those tickets i bet.

by **JasonD** » Sat May 30, 2009 10:17 am

Jana: ".....Gunbot says he will need a package,...."

Perry already has a pretty nice package. Sorry, but you just make it TOO easy.

by **slucero** » Sat May 30, 2009 10:19 am

Jana wrote:
madsplash wrote:
slucero wrote:Perry doesn't need the younger fans to sell..

The largest buying demographic in music today?

According to the 2007 RIAA Consumer survey: http://www.riaa.com/keystatistics.php?c ... umertrends

Age
10-14 Years - 11.5 %
15-19 Years - 12.3 %
20-24 Years - 11.3 %
25-29 Years - 9.2 %
30-34 Years - 11.3 %
35-39 Years - 11.9 %
40-44 Years - 7.9 %
45+ Years - 24.8 %

So ages 30 and older comprise 55.9% of the music buyers.

This fits with the declining birthrate over the last 40 years... meaning there will be fewer teen buyers, because there are simply fewer teens.

Perry's best bet is to target the same audience that loved him when he was with Journey... cause there's simply more of them. When you factor in the international audience, where Perry is worshiped AND the limited resurgence Journey has gotten so far... which reminds people of Perry.. it all adds up to Perry not having any problem selling... none at all..

Great post with actual facts. I agree 100%

Perry will have no problem selling. It's whether he can have a Gold album. Last time he did but that was 15 years ago. And he toured on that one. So the question isn't can his new CD be successful? Absolutely. But it's relative to how many CDs? Can he hit Gold? I wonder. Gunbot says he will need a package, like maybe Wal-Mart deal. I agree. A one-time DVD concert would be a big boon to sales of the CD, especially since it's doubtful Perry will tour.

All the retailers will line up for a Perry CD... as will most major labels...

Why? Cause they are HURTING for something to sell... and a Perry CD would be loads easier to sell. The cut Perry would get in doing a deal now, in this VASTLY changed music retailing environment would probably dwarf his 1/6th share from his days with Journey. I'd say he's in the drivers seat bigtime on this one...

Assuming the CD is classic, perfectionist Perry....with the right marketing... Its conceivable that Perry could make more money on this new release than he made during his time with Journey, not on volume of CD's but on his cut of the actual sales. I think Journey made $6 o n every Revelation CD sold... not completely sure... anyhoo... nowadays an artist can actually make MORE than they would have in the old, "slave to the label" days... even if they sell less than expected, cause the percentages have drastically changed from the old days...

Perry's image may be fading a bit... but a well financed marketing campaign would revive that pronto.

by **Michigan Girl** » Sat May 30, 2009 10:24 am

JasonD wrote:Jana: ".....Gunbot says he will need a package,...."

Perry already has a pretty nice package. Sorry, but you just make it TOO easy.

Who is saying this, Jana?!?!? :wink:

by **journey361** » Sat May 30, 2009 10:28 am

It just boggles my mind that it seems to be SP will not display his new CD or even in the past porjects by getting any stint on lets say, American Idol, Conhan O'Brien, Tonight Show, any media exposure at all. I would think his voice being heard even by possible unsuspecting ears would want to know (Who is that guy). I do remember two cases and i know this is ants compared to the big picture but anyway, i remember going to work at the time TBF came out and on the radio, two sepaarate callers called in to the show and asked "Who is that band or singer you just played". The song Was WYLAW and the same pretty much from ther other caller. Two different people who heard SP's voice and wanted more info.

by **Don** » Sat May 30, 2009 10:31 am

I'm a Perry fan but you people are smoking crack. If Perry could perform a new release on AI or oprah or whatever, that song would jump up the Itunes chart for a day or two. A whole album, no live performance to pimp it? It will do as well as Reo SpeedWagon's last release.

Retailers are not going to line up for it unless they know there is a tour to keep sales going for at least two months. No tour, no package. You only got a big royalty cut with the three big box stores (Target, Wal-Mart or Best buy) but look what Prince just had to give them, three fricking CDs.
A 14 song disc isn't going to cut it unless you're U2 or AC/DC. Perry will be better off releasing straight to itunes with out a label and collecting his 70 percent share of the sales.

by **slucero** » Sat May 30, 2009 10:38 am

Gunny... lemme put down my pipe....

Perry isn't gonna even try to sell to the Itunes demographic... statistically, Boomers still buy whole CD's.. not individual songs...

I agree and Oprah/Ellen appearance would prolly help, actually will most likely happen... but I don't see Perry touring... andI think he'd wait push for massive marketing, then assess the actual interest from that...

Boomers buy CD's because most can't afford to attend concerts due to the cost... and they have kids and mortgages too...

...picks pipe back up....

by **perryfaithful** » Sat May 30, 2009 10:38 am

A great run, BTM's

Got me fired up on Journey again

not watching much VH1 anymore

by **journey361** » Sat May 30, 2009 10:41 am

I still believe were not talking about any average or normal voice that draws interest. It's not vocals from David Lee Roth, Sammy Hager, Michael Bolton, Heart, Cheap Trick, REO, Ted Nugent, Alice Cooper, E.T.C. It;s a market and exposure ring-of-fire waiting to roll down a mountain with the right combination of smarts and marketing. Done the right way, it;s like i said, "Who is this guy on the radio or on tour". He;s different than anybody in terms of sound and talent. Even with a 60-year old voice, were talking about SMFP.

Website · by **steveo777** » Sat May 30, 2009 10:49 am

youkeepmewaiting wrote:
sonorstks wrote:VH1 should produce a Steve Perry BTM.
Then maybe we can find out if there is in fact a new album and if we will ever get a listen.

I dont think it would get many viewers to be honest. He is distant memory apart from his few "faithful fans"

I don't believe that. Look how many loons were already looking into booking flights when the faux Hawaii concert was announced.

by **Don** » Sat May 30, 2009 10:59 am

journey361 wrote:I still believe were not talking about any average or normal voice that draws interest. It's not vocals from David Lee Roth, Sammy Hager, Michael Bolton, Heart, Cheap Trick, REO, Ted Nugent, Alice Cooper, E.T.C. It;s a market and exposure ring-of-fire waiting to roll down a mountain with the right combination of smarts and marketing. Done the right way, it;s like i said, "Who is this guy on the radio or on tour". He;s different than anybody in terms of sound and talent. Even with a 60-year old voice, were talking about SMFP.

Without Journey though, you can only get so much mileage out of Oh Sherrie nostalgia. Look at Sammy without VH, not exactly setting the world on fire despite being a Hall of Famer and having his own solo fans apart from his Van Halen following.

by **yulog** » Sat May 30, 2009 11:10 am

Kramer was the king of that show!

by **Jana** » Sat May 30, 2009 11:20 am

journey361 wrote:I still believe were not talking about any average or normal voice that draws interest. It's not vocals from David Lee Roth, Sammy Hager, Michael Bolton, Heart, Cheap Trick, REO, Ted Nugent, Alice Cooper, E.T.C. It;s a market and exposure ring-of-fire waiting to roll down a mountain with the right combination of smarts and marketing. Done the right way, it;s like i said, "Who is this guy on the radio or on tour". He;s different than anybody in terms of sound and talent. Even with a 60-year old voice, were talking about SMFP.

For those that don't have all of Journey's albums and know the amazing voice and vocals of Perry, hearing Open Arms or Faithfully or Oh, Sherrie, doesn't jump out at you like a voice that is so above other great songs or vocals on the radio. I've never been listening to the radio, had Perry come on and somebody stop and carry on about his voice from the song Oh, Sherrie, like he was above others. That comes from hearing song after song of his on albums to truly appreciate the greatness of his vocals. We, his fans, sometimes have a distorted view of how a casual listener views him compared to other favorite bands and singers of theirs.

by **JeremyP** » Sat May 30, 2009 11:48 am

Jana wrote:
For those that don't have all of Journey's albums and know the amazing voice and vocals of Perry, hearing Open Arms or Faithfully or Oh, Sherrie, doesn't jump out at you like a voice that is so above other great songs or vocals on the radio. I've never been listening to the radio, had Perry come on and somebody stop and carry on about his voice from the song Oh, Sherrie, like he was above others. That comes from hearing song after song of his on albums to truly appreciate the greatness of his vocals. We, his fans, sometimes have a distorted view of how a casual listener views him compared to other favorite bands and singers of theirs.

This was brilliant. Excellent post.

by **Red13JoePa** » Sat May 30, 2009 12:45 pm

Jana wrote:Perry will have no problem selling. It's whether he can have a Gold album.

He would have no problem turning a profit/selling but he would not have a gold record. And I think he need not to make $. Bet he could turn a profit moving 80-100K units.

The issue will be would he want to put out a record that will underperform compared to Journey's Revelation?

by **StoneCold** » Sat May 30, 2009 12:50 pm

Red13JoePa wrote:
Jana wrote:Perry will have no problem selling. It's whether he can have a Gold album.

He would have no problem turning a profit/selling but he would not have a gold record. And I think he need not to make $. Bet he could turn a profit moving 80-100K units.

The issue will be would he want to put out a record that will underperform compared to Journey's Revelation?

The issue is does he want to crawl out from the rock he's hiding under?

by **Rick** » Sat May 30, 2009 1:10 pm

Red13JoePa wrote:
Jana wrote:Perry will have no problem selling. It's whether he can have a Gold album.

He would have no problem turning a profit/selling but he would not have a gold record. And I think he need not to make $. Bet he could turn a profit moving 80-100K units.

The issue will be would he want to put out a record that will underperform compared to Journey's Revelation?

I hope he's not even worried about that. I think he'd do better than 100k though. I'd go 250 or better Benjamin.

by **Red13JoePa** » Sat May 30, 2009 1:18 pm

Hey whatever dudes.

Passing along my opinion; he puts out "new" material I am forking out, sell it 4,5, or 6 figures.

by **StoneCold** » Sat May 30, 2009 1:37 pm

1. We're half a year into 2009
2. No official promos anywhere.

Maybe he's waiting for the Holiday rush? That must be it, its a gonna be a Christmas record.

by **Rick** » Sat May 30, 2009 1:46 pm

StoneCold wrote:1. We're half a year into 2009
2. No official promos anywhere.

Maybe he's waiting for the Holiday rush? That must be it, its a gonna be a Christmas record.

by **texafana** » Sat May 30, 2009 4:20 pm

Steve Perry reach new younger fans? Younger fans know Steve Perry? Sure...

"You know who Steve Perry is?" - Asked to anyone younger than 20.

"uh..Katy Perry's Dad?"

by **Rick** » Sat May 30, 2009 4:21 pm

texafana wrote:Steve Perry reach new younger fans? Younger fans know Steve Perry? Sure...

"You know Steve Perry is?" - Asked to anyone younger than 20.

"uh..Katy Perry's Dad?"

MR

Perry and VH1 BTM

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