On a more serious note, Luntz said it's a problem that the electorate chooses to watch news programs not for information but to confirm already-held beliefs, and that applies to viewers of CNN and Fox News as well.
This is the dirty little secret that no one wants to admit with respect to news/media bias.
Liberals watch Olberman because they get an entertainment factor out of watching Olberman spew his worst person in the world bullshit....and Conservatives enjoy that blowhard Oreilly because he's got a history of cutting into politicians...
However, both rarely tune in to the shows in an effort to get a clear picture of the news of the day. They couldn't give 2 shits about that. They've already read about it on the net at work, formulated their own opinions on it...and want someone on TV to tell them they're right. It emboldens them to go back out into the workforce the next day (or worse, log on here) and spew their opinions with more spit and spew than they had previously....because Olberman or Oreilly made them feel better about themselves.
Really, the sad, cold hard truth is that there are very few news anchors out there that are truly doing their jobs....instead, they're playing the roles of head shrinks, psychiatrists, drinking buddies or vollyballs with a face drawn in blood.
I used to retreat to business news networks, in an effort to get truly distilled news...instead of continuous op-ed peices from 'news' personalities....I don't need Olberman, Oreilly, Blitzer or the world's ugliest cvnt on TV, Gretta...to tell me what to think. Instead, I want real news, un-altered. The problem there, is with the current financial mess, business news has turned into just another wing of political commentary.