by Greg » Tue Apr 10, 2007 4:50 am
This is the way I see it, and it is completely a biased statement on my behave, and may upset those who like rap and hip hop (and if you do, you're probably not on this forum board to begin with,) but here it goes:
The only reason why rap and hip hop are popular is really the same reason why pop metal was so popular in the 80's: It appeals to the younger generation because it is about sex, drugs, and partying. Let's face it, not to take anything away from us, because I'm sure we all still like having a good time, but the majority of people who frequent dance clubs are younger people in their late teens and twenties. Much like all of us back in the day (well I still do hahaha) wanted to have our muscle cars with the loudest, thumping sound system as possible, the kids of today are much the same..except their music, the rap and hip hop, tend to display bass and beat a lot more than the pop metal bands did in the 80's. Musically speaking, they were more centered on guitar riffs and loud vocals. However, both the 80's metal genre and today's hip hop/rap genre have followed the same ingredients. Appeal to the younger generation by having music about sex, drugs, partying, and instead of rock and roll, let's substitute that for songs about shootings and gang violence. Now, again, I understand that the rap and hip hop artists who made their dough from "gansta" rap needed an outlet to express their feelings, anger, and how they were raised, but I still think it will also fall like the 80's metal pop bands fell.
People got tired of hearing and seeing the metal scene and the excessive partying, so they turned to grunge. I think people will follow suit with what is popular today. They will eventually get tired of hearing about this guy is going to bust a cap into someone and the extremely explicit lyrics. I think they will go back to something different. Maybe it won't be necessarily something in the melodic rock genre, maybe it will be more country (like alot of people did in the early 90's in my area...switched to country!) But, even through all of this, the bands or artists that keep putting out music that is rich in harmonies, lyrical content, and just an overall good sound that appeals to several areas in this world are the Neal Schons, Jon Cains, Jim Peterik's of the world.
Let's face it, the entertainment business thrives off of over the top entertainment. Heck, that is why porn does so well. The same can be said for music. Like the 80's metal bands were in the late 80's, rap and hip hop are both the over the top genres right now...but I cannot see how those genres could last as "the in thing" for much longer....just like the metal pop bands. When it comes down to it, metal fans would rather listen to new stuff from Metallica or Megadeth rather than Poison or Dokken..unless those bands change their image and sound like Bon Jovi. And I think when it comes down to it, people like the rap and hip hop because of the beat and that you can dance to it, but when it comes down to music that they remember for a lifetime, it won't be rap and hip hop..those bands will be phases. It will be the bands like Journey who they will still want to hear. I have friends who listen to mostly country, rap, and hip hop, but they always beg for me to make them a CD with Journey songs on it? Why, because they know deep down inside, those songs stand the test of time, and I'm sorry, but some rap song about my gang killing your gang will not stand the test of time.