tj wrote:Not trying to be a pain in the whatever, but help me understand then. If retail gas prices drop, yet the cost of goods sold stays the same, doesn't that mean that the profit margin decreases? If so, then to Dave's point, oil companies would not be earning as much as other industries. Their boards would be negligent in not seeking the maximum return for their shareholders.
I don't like high gas prices, diesel is over $4 per gallon here. That said, my divorced mother in law, whose retirement has been significantly invested in oil stocks for decades, is doing well at the moment. When anyone's 401K, mutual fund, stock,or whatever goes up in price, it is because someone else is paying that higher price. The raises you get in your job, the increase in your retirement account, all come from someone paying more than what was being paid when you started them.
The cost of goods is not staying the same. Thats part of the problem. It's rising in tandem with increased revenues. That's how you can get a 9% profit margin and an some constant cost margin....Which is why I admit this problem is not entirely the oil company's fault.
However, like I've already said, they're not making this money with an increased profit margin. Some people refuse to accept the possibility that there's other ways to increase the bottom line. It's not just increasing profit margins or reducing cost margins.
You can do it by driving up revenue.
If you make $9 dollars profit for selling a $100 item (meaning cost of goods sold is $91), how do you double your profits?
You can do 3 things:
1) raise the price of your product to $109
2) cut corners in production so that it costs of goods is $82, not $91.
3) sell 2 items
The problem here is that most short sighted people can't see beyond 1 or 2. They assume big oil has either raised prices to gouge the public or cut corners and raised their profit margin. Not so in either case.
What they've done, is increase revenues to create a larger base to draw their 9% of margin from.
Now keep in mind, the trick is being able to sell 2 items. There's the problem. The oil companys have most definitely colluded to raise *demand*....which has a directly positive effect on revenue. This is without question. Bush is a guilty participant as well...in several ways.
Are some demand drivers normal and beyond their control? Sure....absolutely. China and India are buying more oil....but this was not only foreseeable, but manageable, given oil reserves.
Then.....lets not forget about what Lazzman said. The corporate bonus's of big oil execs is downright disgraceful, given the fact that we are literally getting murdered at the pumps to the tune of $4 a gallon.
