If I were Irving, I would Do this

[Rockindeano]

Hey Irv, good morning suckoff-

I think you should nominate your best classic rock band to do this. The media and free publicity would be worth the um, ahem, free show. Maybe Journey could double up with BS?


Bruce Springsteen one of bands courted for Vail's SnowDaze in December

Record crowds for Spring Back prompted decision


Look for a free headliner act for Vail’s SnowDaze in December — something like Big Head Todd and the Monsters — after two bands drew record crowds on closing weekend in Vail, Colo.
“Our idea is to surprise and delight our customers and to do the best we can for the community and get people happy and spending money,” said Adam Sutner, sales and marketing director for Vail Resorts.
That means trying to woo musicians like Bruce Springsteen, Sutner said, a megastar who reportedly charges promoters as much as $3 million per concert.
Sunday, April 19, was one of the best skier days of the season on Vail Mountain, Sutner said, driven in large part by the free concerts and a heavy, Front Range TV marketing campaign. At 550 cars, it also was the most cars on the town’s frontage roads of any day this ski season, said Mike Rose, town transportation director.
“We wanted to send a very clear, unambiguous signal that we’re going out with a bang together,” Sutner said. “It was a ‘thank you for a good year’ in spite of the challenges together.”

‘Substantial expenditure’ (would mean substantial exposure).
Grammy Award winner Chris Isaak on April 17 and hit band O.A.R. (Of A Revolution) packed an estimated 5,000 to 7,000 people into the outdoor venue near the Solaris condominiums and retail space still under construction near Meadow Drive and International Bridge.
While Sutner declined to say specifically how much was spent on the free concerts, he said it was a “substantial expenditure” for the resort company, and “at the limit, if not more” than the company usually spends on musical entertainment.
The town’s Commission on Special Events kicked in $70,000 for the week-long Spring Back to Vail festivities, with some business owners saying Vail Resorts spent “many multiples” of that number.
“It was one of our top financial events of the year, from a marketing standpoint,” Sutner said. “It was a nice ending to a tough year, was our bottom line.”
When it comes to future concerts and concert venues, Sutner said Vail Resorts likes the Solaris location, but also is checking out others. John Garnsey, an executive vice president of Vail Resorts’ mountain division, has said that the planned $1 billion Ever Vail ski village in West Lionshead should include an outdoor music venue.

[Arianddu]

what's a "dislpay"?