BobbyinTN wrote:Cowell doesn't know anything about music, he knows about marketing. I never could understand the people that would say, "well, he's an asshole, but he's right". No, he's not right 95% of the time
The way the music industry is these days, it is ALL about marketing. Talent is a distant second, and it's been that way since the start of MTV and television. The days of Roy Orbison with an incredible voice, and basically no stage presence whatsoever are long gone. They are selling an image--ANYTHING else is secondary. Got issues with live vocals? there is autotune or lip-synching. Can't write songs? got that covered also, and we don't have to pay you royalties either.
All they are interested in is if you can prance around and entertain an audience (ie have stage presence). If you actually have musical talent, so much the better. If you have the image, they can give you everything else you need to get you on the radio by dictating what you will say, what you will sing, how you will dress, etc. Don't think for one minute that the music industry is naive about this.
This (read: image marketing) is also the reason why bands who are 50yrs old have very little chance in getting much publicity unless you are already well known (ie Springsteen). The music industry doesn't know how to target the adult audience, and it's very difficult to sell the image of some dumpy-looking middle-aged rock star to the teen and pre-teen market where most of your marketing is designed to reach.