by Maui Tom » Tue Mar 15, 2011 11:29 am
Lefsetz replies to Bon Jovi...
That's Steve Jobs. Responsible for the iMac, the iPod, the iPhone and the iPad.
Not responsible for broadband, Napster, CD burning, hard-drive swapping and the rest of the elements that contributed to the demise of the old recording industry. As a matter of fact, Jobs was last. Macs came without CD burners. And Rio released the first MP3 player. All Steve Jobs did was make the experience easier and more elegant. And provided a way for the rights holders to get paid via the iTunes Store. Yes, before then, music online was FREE! There was nowhere to pay.
But you know all this.
It's only Jon Bongiovi who does not.
That's what happens when you surround yourself with yes-men, you lose contact with reality. You start to believe you're a grand pooh-bah with all the answers when really you're an uneducated nitwit with too much money and fans lost in the same old century you are.
Too bad Bon Jovi is not informed. If he were, he could make a difference. Instead, he's revealed himself to be in bed with Doug Morris and the rest of the music industry antiques who just don't get it.
I'm not saying an act has to know everything. But if it knows nothing, it shouldn't open its mouth.
Bon Jovi is old school. New school acts are Net-savvy. They have to be, that's where their fans are. You reach people online, you cement the relationship with them via Facebook, Twitter, e-mail... It's much more efficient than the old way. You know who your fans are. And they'll give you all their money if you treat them right.
But like the RIAA before him, Jon Bongiovi wants to place blame. Wants to find a scapegoat for the end of an era. As if overpriced CDs could go on forever.
Yes, in case you missed it, in yesterday's "Times", the English version, Jon Bongiovi said:
"Steve Jobs is personally responsible for killing the music business."
Funny how when Bongiovi finally decides to say something negative he gets it wrong.
In an era where electric cars are not only imminent, but available, when modern communications allow you to speak to friends across the world for free, Jon Bongiovi is lamenting the fact that we all don't buy vinyl records and get spoon-fed by radio.
The landscape might be murky now. But we're going to a better place. Where bland, written by committee confections like Bon Jovi's work will be the exception instead of the rule.
With one dumb statement Bon Jovi has become a laughingstock. This quote is all over the Web. My inbox is filling up.
What did they used to say in the sixties? You're either with us or against us?
Turns out Bongiovi is against us. He doesn't want more music for more people at a cheaper price, which the Internet affords, he just wants to maintain his private plane lifestyle.
He's what's wrong with America today. Ignorance.
You find it rampant amongst adults.
But not with kids. They read the news all day long online. They know which way the wind blows. They know Steve Jobs is a hero, not a zero.
Kids don't go to see Bon Jovi.
They're into something new. Or something old of value, true classic rock.
It's not Steve Jobs who killed the music business, it's the audience. An audience that had been ripped off for years, sold overpriced junk, who used new technologies to get what they wanted for free. If anything, as stated above, Mr. Jobs should be lauded for establishing a way for rights holders to get paid!
Some day in the future, Bongiovi and Jobs are going to die.
And who do you think will be remembered?
The guy with the feathered hairdo from New Jersey or the college dropout who revolutionized society by providing tools?
That's all Steve Jobs did, provide tools. Now people can use computers to create music, they don't need a rich uncle with a recording studio. Tunecore makes labels unnecessary.
If you don't think we're in a better place now than in the heyday of Bon Jovi then I sentence you to twenty four hours straight of "New Jersey". Hopefully, after that, you'll see the light.
The truth is slippery.
But the key is to keep trying to unearth it, to not be afraid of the future but to embrace it.
Bongiovi is living in a vacuum. And if he keeps coming out with heinous comments like this, his career will be living on a prayer.
Your life is now your life is now your life is now