jrny84 wrote:Don wrote:If GH2 can just hang on the chart for a few months, at 3k a week, I'm sure Sony will be more than happy.
Besides Christmas Albums, December is also the biggest sales month of the year for Greatest Hits compilations. Probably why Sony got it out the door by November.
Still surprising to me that there was really no advertisement or commercial for Greatest Hits 2. I remember when Essential Journey was released, they had a pretty cool commerical featuring songclips. There is just no promotion at all with Journey anymore.
Tough question. Do TV commercials for records, as they existed whenever, still have an impact today? What do they cost, and what's the ROI? What really is the TV market today? With the proliferation of digital cable, HD, and satellite reception, there are hundreds of 'channels'. Will anyone really invest in some overall promotion? And, how so?
I think it's still more 'word of mouth'. And that doesn't mean what it used to. Today, it means internet links & forum chatter. It means, people posting to YT, Facebook'ing, & Twittering. In other words, paying for mainstream commercial advertising isn't really necessary much any more with social media being today's way of comm.
And especially in the sense of GH1 doing so well over the years, that GH2 will get known too.
Sony/Perry/Journey are very smart by doing this album for the 2011 Cmas season. It will be bought as an easy gift for those that already have GH1, or as a package/supplement gift when buying GH1. It's no-brainer marketing...especially with Perry doing all the remastering, not to mention, all the re-praising of Schon & Cain...and vice versa.
later~